The New Marketing Strategy

Aishwarya Rai Bachchan’s movie Jazbaa must have not done well on the box office, but not much enthralled with the failure an Indian mobile company has decided to name its one of the mobile phones as Jazbaa. Now, seriously, you want to name your mobile phone with a flop movie name? I am unsure that what enthused the mobile company.

M-tech is the mobile manufacturing company which has launched its new smartphone in association with the movie Jazbaa. Yes, the mobile company has broken all the conventional medians of marketing but I don’t think so it is going to influence the marketing world. It is just a try-out done by an ambitious marketing team to promote mobile product of M-tech.

This kind of strategy may start a new trend in the marketing world. According to me, none of the companies are going to lose their name as the names are considered as brands. Not much impressed by the marketing strategy adopted by M-tech, the product has received less lime light so far. It will be interesting to see that Jazbaa will create any Jazbaa in mind of the mobile phone consumers to get attracted towards its newly launched product Jazbaa.

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