Google analytics not only helps social entrepreneurs to calculate conversions and sales, but it also gives new insight into how many visitors uses the website, how many visitors visited the website and methods by which you can maintain good audience rate. Google analytics is a free website analytics program and due to its cross segmentation and advanced features it is now considered as an enterprise. You can use advanced features of google analytics to improve and understand traffic analysis, advertising campaigns and performance of website.  If you have invested lot of amount to improve visitors rate on your website then through google analytics you can monitor the performance. Advanced features of google analytics keeps you one step ahead of others so that you can analyse performance of your website and the effects of conversion rate due to marketing campaigns. Following are the advanced features of google analytics which help you to analyse performance of your website i...