In the first half of the year, Philippines received more than two million of tourists. Department of tourism of Philippines is targeting to increase number of tourist arriving in the country to ten million by the year 2016.
The arrival of two million tourists in Philippines during starting six months of this year is good news. According to Deputy Presidential spokesperson, Abigail Valte, approximately 2.14 million tourists visited this beautiful country from January to June in the year 2012. He informed about this thing through an interview which was aired over radio station.
Local tourism industry of Philippines is targeting four and a half million tourists by the end of 2012. According to government, if the said target is reached then that will imply additional one and half million tourists visiting the country compared to last year which will be a record breaking figure in tourism history of Philippines. Last year, approximately four million tourists visited Philippines. According to experts of tourism industry, it is possible to increase tourist arrival in the country to ten million within next four years.
From a long time, Philippine government is working hard in field of tourism and has improved image of the nation in abroad. Philippine is one of the hot tourist destinations in the world. Philippine government had launched tourism campaign known as ''It is more fun in Philippines'' this year in month of January. They also released two commercial advertisements which were telecasted over several international television channels.
Tourists from South Korea, China, Taiwan and United States got attracted towards tourist destination of Philippines. According to a survey done by national statistics offices, tourists, both foreign and local tourists had contributed approximately twenty percent of total 9revenue generated by tourism establishments of Philippine.
In order to boost tourism in the country, government organizes festivals to celebrate local culture of Philippines. At present, department of tourism is organizing twenty seventh Kadayawan Festival in the city of Davao. It is a one month long festival and officials are expecting seventy thousand local and foreign tourists during this festival.
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