Advanced Feature of Google Analytics

Google analytics not only helps social entrepreneurs to calculate conversions and sales, but it also gives new insight into how many visitors uses the website, how many visitors visited the website and methods by which you can maintain good audience rate.

Google analytics is a free website analytics program and due to its cross segmentation and advanced features it is now considered as an enterprise. You can use advanced features of google analytics to improve and understand traffic analysis, advertising campaigns and performance of website. If you have invested lot of amount to improve visitors rate on your website then through google analytics you can monitor the performance. Advanced features of google analytics keeps you one step ahead of others so that you can analyse performance of your website and the effects of conversion rate due to marketing campaigns.

Following are the advanced features of google analytics which help you to analyse performance of your website in a better way so that you can change and improve your tactics to make your website a huge success.

1. The first advanced feature is analytics data segmentation which allows you to customize analytic reports so that you can understand traffic source, pages viewed by visitors and final result of marketing campaign in more efficient manner. Analytics data segmentation classifies data based on range of various indicators. One effective method to analytics data segmentation is to group all your traffic generated through social media and compare it with marketing efforts done on social media against the paid marketing. A graphical chart is used to display the result obtain by comparison so that you can quickly understand analytics data segmentation report.

2. Another advanced feature which has replaced the site overlay report in google analytics is in-page analytics. Site overlay report didn't work as it was expected and therefore developers of google analytics replaced it with in-page analytics which is an advanced feature. In-page analytics is suitable for those who desired to have visual approach to the analysis report of the page. It helps to calculate page performance and user can see the reports visually by clicking on the link provided.

3. With time google analytics has become a perfect tool for online business owners. Weighted sort is an advanced feature of google analytics which allows webmaster to monitor website data within matter of seconds. If webmaster is facing a webpage with lot of traffic but with a high rate of bounce then webmaster can use weighted sort to directly jump to the important rows which needs attention. This is not activated by default in google analytics account, and if you are willing to activate it then you can do it from bounce rate tab which is in your report.

4. You need an intelligence report to track critical and gain issues to monitor performance of your marketing campaigns. Google analytics offers analytics intelligence which is an advanced feature allowing webmaster for automatic or custom alerts whenever there is any major change in the pattern of the data.

The above advanced feature of google analytics gives you the power to monitor performance of your webpage in an effective way and you can take critical steps to improve it. Google analytics is better than before and equipped with advanced feature to serve you better.

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